An Incorrect Measure of Success
I used to think customer acquisition was the most difficult and challenging aspect of my business. Once I realized customer retention is top priority, it changed my perspective and approach.
Know Your Niche
You can't be all things to all people. Once I narrowed my focus, I changed my approach and helped the most people.
Working Like a Business Owner
The hourly operator knew more about the science of board drying than anyone on the benchmarking team. This ownership correlated to the best running factory in our company.
The Birth and Quiet Death of Definitions
We created a beautiful, highly complicated product that no one bought. In the end, it led to many great innovations.
