A Random Birthday Message Leads to a Strategic Planning Session

We hear so much about lead generation, Search Engine Optimization, and other marketing methods. I don’t know much about marketing, but I do know strong relationships can lead to business partnerships.

Many years ago, I was Business Team Manager for one of Armstrong World Industries’ flooring business units. I had a co-worker named Jonah, who was the Business Team Manager for another business unit at the same site. He helped me in my early days on the job. He was promoted soon after I got there. Eventually he left the company to go on to bigger and better things.

Many years later, I connected with Jonah on LinkedIn. After that, I would send him birthday greetings and messages related to his career changes that were highlighted on the platform. Recently, I sent him a message that said, “Happy birthday my old friend, I still remember and appreciate all of your help and support during our days together at the Floor Plant.”

To my surprise, he responded, saying, “Thanks Adam, have you ever done capacity analysis?” I had, and when I asked him for more information, it led to a call and eventually a visit to his custom door facility in Florida.

We spent the day together and realized we could accomplish his capacity analysis request and build a strategic plan for business growth using a Value Stream Mapping event.

Two months later, I was facilitating Jonah’s team through their first ever Kaizen event. They were eager to be a part of the change and were engaged throughout the week. It went so well, they were able to achieve all of their objectives and create a vision of the future the rest of the facility and leadership could align around and support.

I understand why others may think they need to use expensive marketing methods to attract clients. I prefer to think strong relationships produce greater dividends, if you truly care about the people you work