Five Lessons from My First Five Years in Business
On May 15, 2018, I registered Process Improvement Partners LLC as an official business. Since then, I have had so many adventures, made lots of mistakes, and hopefully learned from many of them!
As the saying goes, hindsight is 20/20. In the spirit of continuous improvement, I have been challenged by a peer to share my top five lessons from my first five years in business (thanks Stephanie!)
ONE: Focus on meaningful relationships, not vanity metrics.
Truly valuing and connecting with the people in your network is way more important than how many followers, views, likes, and comments. Be sure to focus on what really “moves the needle” for you, and this will look different for everyone. Bottomline: you can't fake caring. If you can help even one person, you are doing important work.
TWO: This is a marathon, not a sprint.
It takes time to build up a following that values what you do and how you can help. I used to think the next activity or post would get someone to do business with me. Now, I realize people want to feel comfortable with you and the value you bring. It takes time, but once it happens, meaningful engagements follow.
THREE: Alignment is vital to a great working relationship.
The work I do is narrowly focused and isn't for everybody. I want to and should work with clients that value my approach and are ready for it. I stopped chasing money and started looking for people I can help and want me to help the way I provide value. If you like fast, sustainable results, I'm your guy!
FOUR: Experiment, experiment, and experiment some more.
I have tried writing (a book, no less), podcast interviews, speaking engagements, paid advertising, and many other things. I always learn from those experiences and know there are many more in my future. I am pretty sure that I won't write another book (never say never), but I'm glad I did. If it helps just one person, it was worth it. And I learned I can do it!
FIVE: Pay close attention, or you might miss an important opportunity.
It's easy to gloss over the last "like" on a post and just chalk it up to someone just being kind. But that person might need my help, so reaching out to someone who is engaging with my content is never a bad idea. In fact, one time it led to a meaningful business relationship. I don't follow up on every post engagement, but I definitely should!
I read that most businesses fail in the first five years, and I can believe it. Having your own business is challenging work and it's not for the faint of heart. Luckily, I have an incredible and supportive family and network. I thank you all for giving me the opportunity to serve you and look forward to many more years of doing so.