Improving Safety from the Perspective of our Customers

Armstrong World Industries has a strong safety culture and is relentless in driving to zero injuries globally. Early on in the journey to zero, our factories focused on compliance, holding people accountable to wear their safety glasses, safety shoes, and follow various protocols. That took safety to a certain level, but the company performance plateaued. How could we get to the next level of leadership?

The St. Helens Oregon ceiling tile plant decided to be the pilot location for behavioral based safety. In this approach, leaders demonstrated their commitment to safety by directly participating in the safety process on a continual basis. They would always talk about and demonstrate their commitment to safety through their words and actions. The plant’s safety performance improved dramatically, and the rest of the company adopted behavioral-based safety at all of the manufacturing and corporate locations.

Over the next few years, the number of global injuries was reduced by a factor of ten. While this sounds like a great improvement (it was), we still weren’t at zero, so the effort could never be reduced. I was offered the opportunity to become the production manager at St. Helens and jumped at the chance. Not only were they known for their safety approach, but also the team-based atmosphere at the plant. I had participated in many teams and projects at St. Helens prior to taking the position, so I knew firsthand what it would be like to work there. I knew I would learn a lot, while bringing my organizational skills and performance focus to the plant.

I spent many hours on the floor, getting to know the people, the processes, their approach to safety, and how I could affect performance in a positive way. One thing I quickly noticed was how everyone seemed to genuinely care about each other’s safety. I felt like a newbie, awkward in my safety conversations. The whole team was lightyears ahead of my safety understanding.

One day, I was talking to Olivia, the plant manager, about my novice level approach to safety. She told me, “Adam, you need to drop any titles and preconceived notions you have about any of your team. When you are coaching them around safety, you are equals, trying to help each other stay safe.”

That made so much sense and I wondered how she knew this was the essence of my problem. I guess they didn’t make her plant manager for nothing! I thought about it and came up with changes to my safety approach I thought would make a real difference for my team members.

I decided to be more purposeful in my interactions while on the factory floor. I wanted to find something to discuss with each team member about safety to help strengthen both our understanding and commitment to safety. I started using “Show me” questions. Here’s an example: “Show me the most critical safety risk you believe you’ll face today.” When the team member presented their issue(s), we could both engage and learn about it and even come up ways to reduce the risk. Sometimes, we could make physical changes to prevent the risk. Other times, it was just the discussion that strengthened our resolve to protect ourselves and others.

This approach to safety has helped me in all my employee interactions. Always be purposeful when working with someone, even if you just want to know about their day or their family. You can always learn something and reinforce critical information to help their efforts and lives.