Value for the Customer

I’ve been helping a leading consumer brand company through their Lean journey since I started my business over six years ago. These days, they’re mostly independent. They don’t call me unless the topic is complex, strategic, or I help them see a major opportunity they hadn’t noticed.

About a year into their journey, they rolled out daily Gemba walks, which they call "Board Walks." These walks got leaders out of their offices, connecting with the people doing the work, surfacing issues, and strengthening engagement and alignment across the organization.

For a few years, these Board Walks looked the same across every location: a group of managers would visit a manufacturing line, listen to an operator or mechanic report on the past 24 hours, ask a few questions, and move on to the next area. It was a start, but something critical seemed to be missing.

I spoke to contacts at several locations about the current state of their Board Walks and what the next level could look like. One local contact told me his plant manager didn’t want to change anything, he was happy with the results and approach.

But another contact, who I’d worked closely with before, called to share his frustration. He knew they had made progress but couldn’t seem to reach the next level of performance.

We talked about the Board Walks and confirmed they hadn’t changed since they started. I suggested we run a Kaizen event focused on making those walks more effective, with the goal of improving safety and productivity.

He was intrigued. I told him I’d seen this work before at an Armstrong plant, where we’d redesigned the Gemba walks to serve our true customers: hourly production operators and mechanics. It resulted in an immediate improvement to safety and productivity.

It took nearly a year of conversations to gain enough momentum and alignment. Eventually, we got support for the Kaizen and invited representatives from four plants, with the intent that they’d take the results back home.

We kicked things off early Tuesday morning. Everyone aligned on the charter and objectives. I had hoped for more hourly participation, but we had one production operator and one maintenance technician on the team. Luckily, they were well chosen.

At 8 a.m., we joined the daily Board Walk and took notes. Everyone was scribbling on Post-its, so I expected a decent mix of observations.

Back in the meeting room, the team shared their ideas. There were plenty of suggestions, but something was missing. It didn’t feel like we had touched the core issue of customer value and engagement. I pivoted and started asking more pointed questions.

I asked, “Who is the Board Walk for?”

The manufacturing manager quickly responded, “It’s for the operators and mechanics, of course.”

Then the operator on our team spoke up. “For us? I always thought it was for management. The Board Walk does nothing for me.” That was the turning point. There were many shocked team members in the room.

We created a Current State Value Stream Map of the Board Walk, identifying every step and evaluating which ones added value from the operator’s perspective. The results were clear and painful. None of the steps provided value for the actual frontline team members.

That created a realization that the Board Walk had to be redesigned to deliver true value to the customers. Now, it became apparent what the improvement priorities would be. Any changes must improve the customer experience.

The team selected three areas to focus on: the agenda, the ground rules, and the follow-up process. During the week, they trialed these changes on one production line.

The biggest shifts in design were:

1.      A smaller, dedicated group focused on that area.

2.      The discussion shifted to what needed to happen in the next 24 hours, not just rehashing the past.

3.      Critical issues that came up would receive rapid follow-up and clear feedback.

The results were immediate. Operators felt heard. Managers were more focused. The Board Walks started to serve their true customer. Alignment and engagement skyrocketed.

Two months later, the new process had been rolled out to every line in the host plant. And at least one of the visiting sites took it back and implemented it with similar success.

This is the kind of transformation that happens when we pause to ask the right question and are willing to listen to the answer.